Biochar Producer & Distributor
American BioChar Company
Full site build for one of North America's largest biochar distributors
Heads up: once a site launches, the client owns it and can edit everything themselves — and not every client is a web designer. Some of these sites have been changed since we handed them off, so the live version may not match the screenshots on this page. Any later edits, or sections that look broken, generally aren’t part of the work we delivered.
The Client
American BioChar Company produces and distributes OMRI-listed and IBI-certified biochar and biochar blends used by farmers, arborists, turf managers, cannabis growers, and home gardeners across North America. As one of the largest players in the space, they needed a site that could speak credibly to both backyard hobbyists and large-scale agricultural distributors at the same time.
The Project
I built a full WordPress site that combines brand storytelling, product education, and e-commerce into one cohesive experience. The homepage carries the founders' story (an agronomist and a chemist who set out to fix depleted soil) while dedicated landing pages break down biochar's use case by industry: turf and sports fields, cannabis grows, trees and orchards, lawns and gardens, and crops and livestock. Each page is written to match how that specific audience searches and buys.
The site connects directly into a Shopify storefront for product sales, and includes a distributor directory, a certifications section (OMRI/IBI) to build trust with commercial buyers, and an ongoing blog used for SEO and grower education.
A Closer Look
Screenshots and feature sections from the live site.
The multi-industry section — Crops & Livestock, Cannabis Grows, Turf & Sports Fields, and Trees & Orchards — so one product line speaks to five very different buyers.
Design & Development Highlights
- Multi-industry landing page structure so one product line speaks to five very different buyers
- Integrated e-commerce handoff to a Shopify shop without breaking the site's visual identity
- Trust-building content blocks: certifications, distributor partners, testimonials, and impact stats
- SEO-driven blog architecture supporting ongoing organic content publishing
- Built on WordPress for a non-technical team to manage products and posts independently
Services
- Custom WordPress Development
- E-Commerce (Shopify) Integration
- SEO Content Architecture
- Multi-Industry Landing Pages
Built with
- WordPress
- Shopify
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