Is Your Website Costing You Customers?

Use our 30-point audit checklist to uncover hidden issues affecting your site's performance, security, and conversions

Find speed issues killing conversions
Discover security vulnerabilities
Identify SEO problems
Fix mobile experience issues

Your 30-Point Website Audit

Check off items as you review your site. Most businesses score between 15-25 on their first audit.

0
Items Passed
30
Total Items
0%
Your Score

Performance & Speed

Critical factors affecting user experience and SEO rankings

Homepage loads in under 3 seconds

53% of mobile users abandon sites that take over 3 seconds to load

Test your speed at PageSpeed Insights

Images are optimized and compressed

Large images are the #1 cause of slow websites

Use TinyPNG or similar tools to compress images

Browser caching is enabled

Makes return visits significantly faster

Check your .htaccess file or hosting control panel for cache headers

JavaScript and CSS files are minified

Reduces file sizes by removing unnecessary characters

Use build tools like Webpack, Vite, or online minifiers to compress files

Content Delivery Network (CDN) is used

Serves your site from servers closer to your visitors

Consider Cloudflare, AWS CloudFront, or your hosting provider's CDN

Security & Trust

Essential for protecting your business and building customer confidence

SSL certificate installed (HTTPS)

Google marks non-secure sites and penalizes rankings

Most hosting providers offer free SSL certificates

Contact forms have spam protection

Prevents bot submissions and maintains inbox sanity

Add reCAPTCHA, honeypot fields, or rate limiting to your forms

Regular backups are configured

Your insurance policy against data loss or hacking

Set up automated daily/weekly backups with your hosting provider or plugin

Software and plugins are up to date

Outdated software is the #1 security vulnerability

Check your CMS, plugins, and themes for available updates monthly

Privacy policy and terms are present

Legal requirements in many jurisdictions

Use a legal template generator or consult a lawyer for proper coverage

Mobile Experience

Over 60% of web traffic comes from mobile devices

Site is fully responsive on all devices

Content adapts seamlessly to different screen sizes

Test on actual devices or use browser dev tools to simulate different screens

Touch targets are at least 48px

Buttons and links are easy to tap with a finger

Use browser inspector to measure button sizes and add padding if needed

Text is readable without zooming

Font size is at least 16px on mobile

Check CSS media queries and ensure body text is 16px+ on small screens

Mobile menu is easy to use

Navigation is accessible and intuitive on small screens

Test hamburger menu, dropdown behavior, and ensure clear navigation hierarchy

Forms are mobile-optimized

Input fields are properly sized and keyboard-friendly

Use correct input types (email, tel, number) and test on real mobile devices

SEO Fundamentals

Help search engines understand and rank your site

Each page has a unique title tag

The most important on-page SEO element

Keep titles under 60 characters

Meta descriptions are compelling

Your search result "ad copy" - make it count

Write 150-160 character summaries that encourage clicks and include keywords

URL structure is clean and descriptive

example.com/services not example.com/page?id=123

Use hyphens to separate words and keep URLs short and meaningful

XML sitemap exists and is submitted

Helps search engines find all your pages

Generate sitemap.xml and submit via Google Search Console and Bing Webmaster Tools

Google Analytics or similar installed

Can't improve what you don't measure

Install Google Analytics 4 or alternatives like Plausible for privacy-focused tracking

Content & Engagement

Keep visitors on your site and encourage action

Clear calls-to-action on every page

Tell visitors exactly what you want them to do next

Use action verbs like "Get Started", "Download Now", or "Contact Us" in prominent buttons

Contact information is easy to find

Phone, email, and address visible within 2 clicks

Add contact info in header/footer and create a dedicated contact page

Content is up-to-date

No outdated prices, old events, or stale information

Review all pages quarterly and update dates, prices, and remove expired content

Social proof is displayed

Testimonials, reviews, or case studies build trust

Add customer testimonials, Google reviews, or client logos prominently on key pages

404 errors are handled gracefully

Custom 404 page helps lost visitors find their way

Create a custom 404.html with search box, popular links, and helpful navigation

Advanced Optimization

Take your website to the next level

Schema markup implemented

Helps search engines understand your content better

Add JSON-LD schema for business info, reviews, and product data to improve rich snippets

Core Web Vitals pass

Google's key metrics for user experience

Focus on LCP (<2.5s), FID (<100ms), and CLS (<0.1) for good user experience scores

Accessibility standards met

Site is usable by people with disabilities

Check for alt text on images, proper heading hierarchy, and keyboard navigation support

A/B testing implemented

Data-driven improvements to conversion rates

Use Google Optimize, Optimizely, or VWO to test headlines, CTAs, and page layouts

Progressive Web App features

Offline functionality and app-like experience

Add service worker for caching, web app manifest, and ensure HTTPS for installability

Your Score: 0/30 - Now What?

Most agencies struggle with the same technical issues. Let me help you fix them.

Option 1: Get Free Advice

I'll review your results and send you specific tips for your situation

Option 2: Let's Talk Now

Skip the wait - book a free 15-minute call to discuss your specific needs

Book Free Consultation →

No spam, no automated emails. I personally review every audit submission.